Convio Delivers
Convio has just announced a package of product innovations that even I, or better still, your CEO can appreciate.
Three things a nonprofit CEO worries about are: 1) recruiting more supporters within existing marketing budgets; 2) depending upon patchwork database integration schemes that carry great inefficiency costs (and data integrity/security risks); and 3) keeping pace with technology developments that might significantly change how their organization engages and leverages its constituency.
The “Convio Open” package addresses these inter-related worries.
Traditionally, groups have struggled with the most elementary challenges of building a comprehensive and actionable profile of individual donors — often using different database tools and schemes for mass marketing versus high dollar donor management. Then different databases for direct mail/telemarketing versus online marketing and record-keeping. Then throw in a different financial accounting and budgeting system for good measure.
Now, with many nonprofits experimenting with Web 2.0 social networking sites like Facebook to leverage the missionary (i.e., viral marketing) potential of existing supporters, the requirements for data integration and donor relationship management are becoming even more complex. These sites potentially generate an entirely different flow of supporter data.
Here's where you can see Convio's new suite of tools and applications to address these issues … database “Connector” tools for applications like salesforce.com, Raiser's Edge and Team Approach, among others … Extensions to permit leveraging of platforms like Facebook, Flickr, Plaxo, MySpace, YouTube and others.
Looks impressive. Check it out.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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