Cool Data For Alumni Fundraising
The Agitator has heaps of .edu readers whom we don’t frequently address specifically.
So we’re happy to jump on the opportunity to alert you to the CoolData blog, which specializes in advice on making the most of your alumni data for fundraising purposes.
Here’s an example of their analysis of alumni website behavior.
Happy to receive your feedback on the blog.
Tom
One response to “Cool Data For Alumni Fundraising”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Thanks for the mention. The paper you’ve linked to was co-written by data mining experts Peter Wylie and John Sammis. It’s worth noting that many of the examples of analytics insights posted on the blog are perfectly transferable to the “non-edu” sector, this paper included. I think anyone involved in fundraising in a senior position who chooses to ignore whatever data they might have on interactions with their constituents (including online interaction) should lose their jobs. The days of relying solely on a combination of past giving history and throwing darts at the board are over.