Cool Stats On Social Media Fundraising
Nonprofit Tech for Good recently proffered 14 “Must Know” stats about fundraising, social media and mobile technology.
Here are six to tease you on a Monday morning. I can tell you’re not quite ready yet for heavy lifting this week.
1. Responsive design increases giving 96% on mobile and tablet … 126% on mobile.
2. 59% of those who engage with nonprofits via social media have been inspired further to donate money … and 53% to volunteer.
3. For every 1,000 fundraising emails sent a nonprofit raises $17.
4. The average nonprofit crowdfunding campaign raises $9,237.
5. Custom-branded donate pages nested inside a nonprofit’s website raise 6X more money than generic pages.
6. About 3 in 10 nonprofits are experimenting with Instagram, Pinterest, YouTube and/or LinkedIn.
There’s plenty more info here. Each of fourteen graphics clicks you through to a relevant infographic with heaps more data. Enough to satisfy the most addicted dataheads.
Tom
2 responses to “Cool Stats On Social Media Fundraising”
Behavioral Science Q & A
Thanks so much for raising this. Yes, capturing donor information can be helpful for stewardship like newsletters, thank-you letters, impact updates. But how you ask matters. Forcing full data capture introduces friction that can significantly depress conversion, many donors may simply abandon the process. Beyond the friction itself, required fields also shift the emotional experience […]
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Unlike holidays that everyone already knows, Giving Tuesday is a created event. Many donors recognize the name but not the exact timing, so referencing it becomes a helpful cue. It serves as a reminder and taps into social norm activation (“everyone’s giving today”), which boosts response. However, we still want it paired with the mission, […]
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When a subject line leads with the match (“Your gift matched!”), it risks triggering market-norm thinking: the sense that giving is a financial transaction rather than an act rooted in values, identity, and care. This shift reduces intrinsic motivation and, over time, can weaken donor satisfaction and long-term engagement. It also makes the email indistinguishable […]
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There’s no evidence that QR codes suppress mid-value giving; all available research suggests they either help or have no negative effect. In fact, behavioral and usability research consistently shows the opposite: reducing friction at any point in the donation process increases completion rates and total response. And that has nothing to do with capacity and […]
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What you’re experiencing is very common. Resistance often isn’t about capability, but about motivation quality. If board members feel pushed into fundraising, that triggers controlled motivation (low quality motivation) i.e. obligation, guilt, or fear of judgment, which often results in avoidance. Instead, we need to create conditions for volitional motivation (high quality motivation) by satisfying […]
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That’s a really thoughtful question, and you’re not the first to raise it. Many of our clients have been cautious about placing the ask at the very end. To address their concern, we’ve tested both approaches, and the results are clear: when the ask comes last, even if that means it appears on the second […]
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“For every 1,000 fundraising emails sent a nonprofit raises $17.” Eek…I’ll remember that next time someone tells me fundraisers need to be focusing all of their efforts on online giving.
Yup. General rule of thumb seems to be that mail is 5X – 10X more effective than email, and phone is 5X – 10x more effective than mail.