Create A “Passion Panel”
Starbucks uses its "Passion Panel" to come up with new products and line extensions. This is a group of Starbucks’ best customers who respond to online queries in return for perks.
[What, you say, Starbucks doesn’t have enough variations on the Frappuccino already?!]
Maybe your nonprofit could use a Passion Panel of your own best donors. Sit down now and write up 10 questions you’d like to ask your best donors. Each one should be aimed at getting an insight you think would increase your fundraising effectiveness.
We’d be happy to publish some of your Passion Panel questions!
Tom
2 responses to “Create A “Passion Panel””
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Can’t wait to hear what others are doing that works. How are they (the nonprofits, not Starbucks) recruiting people in the first place? Are they only asking donors for whom they have email addresses, then doing surveys or also including postal mail? How do they decide who to ask? Random or strategic? What sorts of questions are the nonprofits asking? Anyone doing an in-person lunch with the ED or something after getting this group started? You can see where my ideas would be, but I’m curious to hear what has been working for others.
Thanks for the story, Tom!
Thanks for the story Tom!
What best worked for us is to visit the special donors and potential donors.
Same that Kim ,I look forward to learn fro others’ fundraising experiences.