Creating Quality Donors From Scratch
Are you tired of playing “Donor Roulette” with your acquisition efforts?
Growing weary of playing the numbers game and crossing your fingers for donor gold?
What if we told you there’s a better way to know your donors from the get-go? A way to ensure you’re not just acquiring any donor but cultivating the right ones.
Join us for the “Creating Quality Donors from Scratch” learning session. The live session will be April 18, 10am-11am EST.
Say goodbye to the days of simple counting and hello to the era of truly understanding your donors. “But how?” you ask.
Well, it turns out that great donors aren’t born – they’re created. And the secret ingredient is none other than… data! (We promise it’s more exciting than it sounds.)
You’ll discover:
• How to harness the power of data to create donors who stick around
• The science of turning incomplete donor information into a rich, colorful tapestry
Envision this: You’ve got a fresh batch of new donors, but they’re as mysterious as the dark side of the moon. How can you possibly ensure their loyalty without knowing who they are or what makes them tick?
By equipping you with the tools to understand who they are and their unique experiences with your brand; suddenly, that dark side of the moon becomes a shining beacon of donor delight.
By collecting the missing puzzle pieces and understanding your donors’ motivations, you’ll be able to create a community of die-hard supporters and long-lasting donor relationships.
Don’t miss your chance to become a donor transformation guru and elevate your fundraising prowess.
Secure your spot today, and together, we’ll embark on a journey to create quality donors from scratch.
The DonorVoice Team
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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