Cut Attrition In Half
Want to know how CARE International cut in half the attrition rate of its face-to-face acquired donors?
They’ve created an online reporting approach that speaks in a personalized way to individual donors, telling them in specific terms what their (i.e., “Your“) contributions are accomplishing.
Wow! Doesn’t that sound like a no-brainer?
Well, the concept might be simple. But CARE International’s execution is brilliant.
The online approach, called USPACE, was designed to address the high attrition rates of door-to-door and other face-to-face acquired donors. But it’s working so well that CARE International has rolled it out to all donors, and will soon offer to lapsed donors.
The approach is described and illustrated here by Mark Phillips of fundraising agency Bluefrog.
Read it with envy.
Tom
Behavioral Science Q & A
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