Dare To Run The Agitator Gauntlet?
Friday I showed you an online fundraising appeal from environmental group EDF. And I had the temerity to say it was damn good, asking … what’s wrong with this appeal?
Whoa!
We received a whole bunch of comments on the appeal … most of them critical. Mostly on two accounts … first, the copywriting itself (not emotional enough, not donor-centric); and second, the use of a dynamic status bar feature that, late in the appeal, showed the original goal as over-subscribed (arguably, discouraging additional gifts).
Mmmmm … I thought … tough crowd! Maybe we can put it to work.
So how about it? Does any fundraiser out there have an appeal — online or direct mail — they’d like to test against several thousand of the sharpest-minded (or at least most opinionated) fundraisers on the planet?
Send it along in PDF form (all components) and we’ll present it to our talented readership.
Dare you run The Agitator Gauntlet?!
Roger and Tom
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