Debunking Six Social Media Myths
One of the savviest online marketers around, B.L. Ochman, takes aim in this article at six social media myths that you — and maybe your boss — ought to avoid …
1. Social media is cheap, if not free.
2. Anyone can do it.
3. You can make a big splash in a short time.
4. You can do it all in-house.
5. If you do something great, people will find it.
6. You can’t measure social media marketing results. [OK, maybe you don’t want to tell your boss about that one!]
She’s an experienced online marketer … worth a read.
Tom
P.S. There are some interesting comments on her article, once you get past her "spat" with one "Giovanni." Note the interview she plugs of internet pioneer Marc Andreesen by Charlie Rose.
3 responses to “Debunking Six Social Media Myths”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Obviously, the world I live in, where the $50,000 she says is a minimum investment in social media is practically half of our entire operating budget, is somewhere on an alien planet. This does cause me to doubt the real-worldliness of the rest of her article. So do small nonprofits just stand in the wings and watch the big guys cavort? I’m not impressed.
Social media marketing is super example of chaotic processes at work. Some things seem to work, sometimes for some people. Yet, the promise in the chaos is that you can be taken to strong patterns that work for you. Things may make sense later. And there are often unintended consequences. The best line I can think of with regards to social marketing -“you can’t win if you are not in the game.”
Trish – what i said in the piece is “I’m sure companies have spent less, and I know they’ve spent more.”
Don’t get hung up on the numbers. If you have knowledge, skill, elbow grease and lots of time, you can make a lot of great things happen. If you want a stellar track record, cutting edge tools, and big-time results – that’ll cost you.:>)