Did You Say A Half-Billion?!
Courtesy of Don’t Tell the Donor blog, I just saw Convio’s reaction to Blackbaud’s purchase of rival Kintera.
In it, Convio CEO Gene Austin comments that in April alone, Convio processed over $41 million in online contributions for its clients.
So here’s my question for you, Gene …
Are you ready to predict a $500,000,000 (that’s a half-billion for you creatives) online fundraising year for Convio clients?
That’s getting to be big money!
Tom
2 responses to “Did You Say A Half-Billion?!”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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As we all know there is a fair amount of seasonality in fundraising (Spring, October and the end of year), but I actually think $550M is achievable this year. Remember that this is only actual online giving and many of our clients will testify that their offline results are significantly impacted by their online communications and strategy.
If you are a “betting man” Tom we could put a little wager together on $550M. If we don’t hit it, I will fly you to our Summit and pay for your registration….now what do I get if we beat it?
Tom – I wanted to follow-up on the June discussion. While the identity of “don’t tell” remains safe (for now) our clients crushed the $550 million in online revenue in 2008 hitting $777 million. We’d still love to see you at Summit 2009 too. Here’s some overall data from the Convio system in 2008:
Our clients used Convio to:
Process $777 million in online donations
power more than 3,500 web domains
deliver more than 3.1 billion email communications, with greater than 95% deliverabilty rate
enable 44 million advocacy calls to action
Nice year for our clients.