Did You Say A Half Billion?! – II
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Back in June, I asked Gene Austin at Convio whether he would go out on a limb and predict a half-billion year in online fundraising revenue for Convio’s clients. He bravely took up the challenge, offering me a bet that they would … wise man (coward) that I am, I declined the bet.
Last week, Gene shared Convio’s 2008 numbers in a Comment he posted to the original June article. But I wanted everyone to see — and be heartened by — what he reported. So here’s his Comment.
Tom – I wanted to follow-up on the June discussion. While the identity of “don’t tell” remains safe (for now) our clients crushed the $550 million in online revenue in 2008 hitting $777 million. We’d still love to see you at Summit 2009 too. Here’s some overall data from the Convio system in 2008:
Our clients used Convio to:
Nice year for our clients.
Gene
I’ll say! Gene, you deserve a raise.
I have no idea what Convio’s "market share" is in the nonprofit online fundraising universe. But I’ll wager that if Convio’s clients raised $777 million online, then perhaps all nonprofits topped $2 billion.
What would you say to that, Gene?
Tom Belford