Dig Yourself A Hole
Here’s some elegantly simply advice from biz guru Seth Godin. It’s quite succinct, so I’ll reproduce in full …
Dig yourself a hole
Make big promises.
Burn your boats.
Set yourself up in a place where you have few options and the stakes are high.
Focused energy and serious intent will push you to do your best work. You have nowhere to run, nowhere to hide. (Better than the alternative).
Amen!
What I hear him saying is make public commitments, big ones.
We all have ‘to do’ lists, private goals for the year, personal milestones, even diets, which we strive to meet to some degree or another.
But when you make a big public commitment, something changes. You’ve put yourself under extra scrutiny and pressure. Your motivation level goes up, no matter how highly motivated a person you might already be in that private heart and soul of yours.
Adding this kind of self-imposed pressure is not everybody’s cup of tea. It’s not for the faint-hearted. As Godin says, you have “nowhere to hide”!
But if you’re courageous enough, it will pull out your best work. And that’s what your organization needs.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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