Direct Mail Test Results

April 25, 2011      Admin

The Agitator has been featuring various A/B tests as reported on Which Test Won?

So far their tests have all been of the online variety.

Here’s their first example of a head-to-head direct mail test … in this case, centered on the offer. The test was conducted by Nebraska’s NPR station, and we have heaps of public TV & radio readers … so here it is.

Which offer wins:

A $35 Special Membership or a $45 Membership + Dining Discounts?

Check it out.

Tom