Do It By The Numbers
I’ve been doing some end-of-summer cleaning out of my Agitator ‘inspiration bin’. The place where I store things to write about. I realized that I had gathered a heap of ‘number stuff’ … all fairly recent items, but my how they accumulate!
So here are few for you list keepers.
3 Things You Can Do Now In Response to Current Fundraising Trends
[Focuses on retention, digital integration and, a bit of a worthy surprise, planned giving.]
3 Nonprofit Marketing Trends You Absolutely Need To Know
[Warning: these guys really push video; probably why I listed this item!]
10 Awesome Nonprofit Videos You Haven’t seen 1,000 Times (Yet)
[Oops, more video … I’m already in a rut. I liked the sketch video on Measles and Rubella Initiative in India.]
5 Things to Never Do on Your Telefundraising Calls
[Nice change of pace … what NOT to do. Maybe that takes less effort.]
12 Direct Mail Mandates
[One of the better 12-steps I’ve seen for producing successful direct mail. #5: Identify the persona.]
30 Ideas to Enhance Fundraising Direct-Response Creative
[From Fundraising Success, a great compilation from Joe Boland … from using testimonials to personalization.]
Top 12 Marketing Tips for the Holidays
[This is all online retailing oriented. Not for everyone, but if you have a catalog as part of your marketing toolkit, definitely take a look. Good illustrations of each tip.]
Had enough?!
Tom
One response to “Do It By The Numbers”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Great reading list!
Perhaps I can add my own ‘number stuff’ post:
The Big 5 in fundraising performance metrics:
http://101fundraising.org/2014/05/big-5-fundraising-performance-metrics/
Cheers from Istanbul,
Reinier