Doing Your Best Work
You’re probably reading this on Monday morning. Are you going to do your best work this week?
Indeed, what motivates you to do your best work?
A deadline, prospect of recognition by peers or superiors, fear of failure, the thrill of creating something new, the goal itself (personal or institutional), team élan, something much deeper and haunting (as in, “I’ve never been able to impress my Mom/Dad!”)?
Something else?
An Agitator Raise?!
In his post, Your discomfort zone, Seth Godin notes that most of us need an external stimulus to do our best work. You’ve all heard it — and probably been urged — “Get out of your comfort zone!”
But if we pick the wrong stimulus, we wind up hurting ourselves … “instead of fueling the work”. Says Godin: “The argument can be made that the biggest difference between a professional, an amateur and someone who’s not even participating is their choice of discomfort.”
What motivates you to do your best work?
Tom
P.S. Of course, there’s always the Wally solution …
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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