Donor Data, Feedback And Service
The Agitator is delighted when more resources are put on the table with regard to donor retention.
Here’s a white paper that Hilborn Charity recently pointed us to (thanks folks!). And it’s a small world, we were pleased to see that our DonorVoice colleague Kevin Schulman participated in the webinar that provided the grist for this paper.
Published by CDS Global, it’s titled Donor Data, Feedback and Service: The Key to Retention.
Each of the three areas is covered in practical terms …
- What kind of data to collect, and how to get and use it.
- The importance of soliciting feedback, with supporting data to show that listening to donors can significantly lower donor attrition. How much can a three-minute ‘loyalty call’ reduce attrition? Read the report to find out.
- Then check out the case study on ChildFund International’s Donor Service and Recovery Strategy … it’s a winner. Don’t just listen and compile stats (although that’s the obvious beginning), reach out to disaffected donors and resolve the issue!
The focus of this report is building donor relationships:
“By retaining existing donors, nonprofits increase the chances of cultivating relationships that ultimately generate lifelong givers. The key to these long-term relationships is personalized interactions that show a deep understanding of donors’ interests and concerns. In addition, demonstrating donor appreciation and reciprocity through a donor service and feedback program not only helps to increase donor loyalty, but also provides the organization with valuable donor insight. By conversing with – and not at – donors, nonprofits can deepen and enhance those relationships and increase the likelihood of immediate retention and future giving.”
Amen!
Tom
One response to “Donor Data, Feedback And Service”
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So glad you liked the paper, Tom! Thanks for sharing!