Donor Superstars Now Available
Our latest white paper on donor loyalty, Donor Superstars: Working with Your Missionaries, is now available. Based in part upon our DonorTrends survey research, Donor Superstars looks at two very special groups of donors — Recruiters and Loyalists.
Recruiters are the donors who actively recommend your mission or cause to others. Loyalists are the donors who contribute month after month, year after year. Twenty percent of donors put themselves into one or both of these categories (the two groups don’t entirely overlap). If a greater proportion of your nonprofit’s donors fits these profiles, count yourself lucky indeed!
Donor Superstars looks at the characteristics, attitudes, value and giving behaviors, and channel preferences of these special donors, and suggests how you can optimize the value of both sets of donors to your organization.
Donor Superstars is available free to Agitator Premium subscribers. Just login and download. Or, you can purchase Donor Superstars "a la carte" for $50 (packaged with its companion white paper, Donor Loyalty: The Holy Grail of Fundraising) by visiting The Agitator’s new online Store. All of our previous white papers are also available for purchase in the Store.
But the best deal is to join our Premium service for $96 (a bit more for consultants and agencies) and get:
- All of our white papers (six now published),
- Plus free seats at our live Editors Briefings (next one is June 4 on Donor Loyalty),
- Plus unlimited access to our private resource library, The Vault.
With donor acquisition becoming more and more difficult, the importance of donor loyalty — retaining current donors — is elevating commensurately. We think you will find the information and advice in our Donor Loyalty white papers helpful as you tackle this challenge.
Roger & Tom
P.S. We have scheduled our next Editors Briefing — Curb Your Attrition — for Thursday, June 4 at 2pm eastern. Join us for what we expect will be a lively discussion of donor loyalty and what your noprofit can do to increase it. Seats are free and reserved for Agitator Premium subscribers. Other Agitator readers can sign-up here to participate in the briefing for $25.
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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