Duh, Why Didn’t I Think Of That?
Need some out-of-the-box fundraising advice?
It’s summertime … you must have some interns lying about … ask them!
As reported by Forbes, Morgan Stanley’s media research department recently asked one of its 15-year-old interns to write a paper describing his generation’s media habits. The memo bluntly said:
- We won’t pay for any online content
- We ignore ads
- Twitter is a waste of time
Apparently the memo has become the rage in advertising circles. Out of the mouths of babes!
Seriously, when was the last time you had really fresh eyes look at the face your nonprofit is presenting to the world … and asked how they would do it?
Maybe 9 out of 10 of their ideas will be duds … been there, done that; not practical; whatever.
But #10 could be a smash … or at least a "DUH, why didn’t I think of that!"
Tom
One response to “Duh, Why Didn’t I Think Of That?”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Yesterday – when someone came in to talk to us about social media strategy.
I invited our intern to sit in on the presentation and frequently asked her about her and her friends facebook usage as it applied to the presentation we were seeing.
She told us that she and all her friends are “addicted” to it and we talked about how they use it and why. Twitter is useless to the under 35 crowd – we know that different demographics use social media differently… and use different kinds of social media.
I think that’s handy and provides clearly delineation for your communications on those platforms. I am of the mind that any time you want to talk to someone, the best way to do so, is to ask them how they want to be communicated with.