E-Commerce Spending Up
comScore reports that e-commerce spending in the US was up 10% in the first quarter of 2010 over the same period in 2009, the second consecutive quarter of year-over-year growth, after four quarters of declining e-commerce spending.
A total of $34 billion was spent online in the 1QTR, excluding spending on autos, travel and online auctions.
I guess online fundraisers would say “welcome to the party” to their online retail compatriots!
In 2008, online retail spending totaled $130.1 billion; in 2009, the total was a virtually identical $129.8 billion. Slightly negative growth.
By contrast, both Blackbaud and Convio reported strong growth in 2009 online giving over 2008, with Blackbaud reporting 21% growth for 1700 clients with data for year-to-year comparison and Convio reporting 14% growth for 337 such clients. Growth that’s all the more remarkable seen in the context of essentially flat online retail spending.
Who says America doesn’t have a heart?!
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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