Engage Prospects With Visual Content
From Marketo, seven reasons why visual content is more compelling than text …
- Less Time – According to a 3M Corporation study, we process visual information 60,000 times faster than text. In an age when grabbing someone’s attention in an instant is critical, visuals work.
- Less Complicated – Complex material can often be presented more simply through visuals. A common example is the “quick setup guide” your digital camera came with. Use the same concept for anything from a benefits map to a complex manufacturing process.
- More Emotional – Although novels can be gut-wrenching to read, marketers don’t have that kind of time to elicit such an emotional response. Visual content can do it in an instant, and connect it with the company’s brand.
- More Shared – On Facebook, photos are shared more than status updates or links, and videos are shared more than photos.
- More Channels – Not only is visual content shared more often, but there are quite a few channels to leverage that support only visual content, such as Pinterest, Flickr, YouTube and Vimeo.
- More Memorable – Studies have shown that, especially over the long-term, we remember images better than words; and unlike text, the effect is magnified with each viewing.
- More SEO Juice – When top rankings for competitive keywords are elusive, having relevant visual content provides an opportunity for high rankings in the image and video search results.
For me, the key words are simplify, emotional, share, memorable.
Tom
3 responses to “Engage Prospects With Visual Content”
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Great article, but it’s a shame there is not visual element with it so I could post it to Pinterest!
I think this post would be even more compelling if it was expressed visually – or illustrated – rather than 220 plain words!
Touché David and Julia!