Face-to-Face Fundraising Tips
Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer.
So I was pleased to get this article — 8 things you should know before starting Face-to-Face fundraising — from Terry van den Bemt and Willemien Melis of Pepperminds in The Netherlands.
His bits of advice cover the super-importance of training, reinforcing with digital and other channels, measuring everything, planning for scale, and more.
From Terry I can certainly appreciate Face-to-Face as the ultimate in direct response fundraising … by definition, there’s no way to get closer to a prospect … or to escape their verdict on your cause or proposition!
And I was blown away by this video he included, showing how digital technology can dramatically support Face-to-Face. In this example, Amnesty canvassers in a Stockholm plaza collected petition signatures on an iPad, which immediately transferred and displayed them on a digital billboard overlooking the plaza. How cool — and more, importantly, reinforcing — is that!
Thanks Terry and Willemien. You get an Agitator raise!
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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