Facebook Help For Nonprofits
Facebook has added a new Resource section to help nonprofits optimize the engagement impact of their Facebook presence.
Says Facebook: “This Page is a resource for non-profits and other organizations for social good. We built it to help you harness the power of Facebook and bring positive change to the world. Facebook empowers non-profits by enabling them to mobilize communities, organize events, increase fundraising, reduce costs with free online tools, and raise awareness through viral networks.”
All the help you need for creating pages, adding ads and apps, promoting events, creating groups, adding social plug-ins to your website, and more. Plus success stories.
As I was looking through the section, 419,396 people had already liked it. That’s a bit fewer than read The Agitator, so I know at least some of you haven’t checked out this resource yet 🙂
Facebook reports that over 30,000 nonprofits use Facebook Pages and through the application Causes more than $5M has been raised since 2006 benefiting over 150,000 different causes.
Tom
P.S. Don’t forget Roger’s free webinar on Mobile Fundraising & Engagement today, May 19, 1pm eastern. You can still register for his session, with DonorTrends colleague Kevin Schulman. It’s titled “Calling on Mobile” and is part of the Fundraising Success Virtual Conference and Expo.
3 responses to “Facebook Help For Nonprofits”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Wow! Kudos to Facebook! Hopefully they could also build an app for non-profit orgs to help more people. They are not just ‘connecting’ people’s lives now, they are also ‘touching’ their hearts 🙂
I’d like to see an additional number added to the metric. During the 5 years it took to raise $5M from their 50 million FB users, how much did charities spend on FB ads to drive traffic to their causes?
I’m not saying the emperor has no clothes…but I see someone’s bum hanging out.
Hi all, just a quick update on the numbers. Causes.com, the makers of the Causes application on Facebook, has actually raised over $33 million for nonprofits since we launched in 2007. If you’re interested in learning more, visit our blog/resource center at http://exchange.causes.com! Congrats to Facebook on their new resources section.
Susan