Fall On Your Knees … Hear the Angels’ Voices
Hopefully we’re catching you just before your office Christmas party. And in case you haven’t yet found a little ‘Secret Santa’ treat for your boss, here’s an idea … one that will save you heaps of grief in the coming year.
We’re in the giving spirit too.
Once again, for our eleventh Christmas, we wish to share with you our most enduring Agitator tradition … more sacred than Roger’s adoration of donor retention and Tom’s holy crusade against #GivingTuesday.
Enjoy this unforgettable rendition of O Holy Night.
As we’ve noted before, this performance makes Tom weep, as it takes him back to Midnight Mass and his Catholic grammar school choir days. And Roger gets chills down his spine as he hears the angels’ voices.
This experience will make you fall on your knees too. But you must listen to the entire performance to feel its full power. No irreverence intended.
Happy Holidays … we hope this magnificent effort inspires you to hit the high notes in 2018.
Roger and Tom
P.S. We didn’t dare associate our Agitator colleague Nick Ellinger with this … he still has a honourable reputation to protect. But we know he sends his season’s regards as well!
One response to “Fall On Your Knees … Hear the Angels’ Voices”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Well gosh. I think I do remember this from years past.
So for the new year… Could we ask that fundraisers embrace professionalism by learning from the past…Yes people like Jerry Huntsinger. And and and … It’s not acceptable not to know a profession’s history and claim to be a professional. It’s simply UNprofessional to ignore past and current experts and leaders.
Hapy new year.