Favorite Fundraising Infographics
Just as I’m building my Agitator collection of favorite fundraising videos, I’ve more recently been on the watch for great fundraising infographics.
You probably don’t need convincing that infographics are a powerful way to communicate facts and figures (but just in case).
That said, I’ve seen more related to the fundraising process and tactics (usually prepared by fundraising consultants), and fewer prepared by nonprofits communicating the programmatic results of their efforts.
Here’s a ‘five favorite’ collection of infographics proffered by the StayClassy blog. I’ve published one teaser example below, from nonprofithub, on the importance of monthly giving.
View the rest, including one from UNICEF Australia, at StayClassy.
To build-up my Agitator collection, I’d especially appreciate more examples from nonprofits using infographics to tell their story.
Whaddya got out there?
Tom
3 responses to “Favorite Fundraising Infographics”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Dear Cave-dwelling Wordsmiths, When is something an “infographic” rather than a “graphic” or (God forbid, something that occurs in ink-based print) an “illustration”? Is this mongrel word necessary … or even useful? If not a new thing, than why a new word? If Leonardo could speak to it, I’ll bet a nickel he’d recognize the from of expression and NOT fumble for a word to describe it. Just sayin’.
Sincerely,
Your Fellow Neanderthal
Howard Lake from UK Fundraising has a great collection on his Pinterest page: http://pinterest.com/howardlake/fundraising-infographics
Hope you find it useful.
Thanks Craig. Yes Tom, there are 142 fundraising infographics on my Pinterest board. You’re right that very few of them are created by nonprofits themselves.
I’d say one of my favourites by a nonprofit is the Dryathlon infographic by Cancer Research UK:
http://pinterest.com/pin/280489883014349991/
It is simple, clear and states the impact of the novel campaign effectively to me.
I think lots of nonprofits are put off by infographics, assuming you need advanced graphics skills. I reckon most charities could put together a simple infographic like this either in-house or by reaching out to a skilled volunteer.