Follow The Dollars
The Association of Fundraising Professionals (AFP) opened its 47th annual conference in Baltimore MD last night with an agenda chock full of educational programs, and an exhibition hall packed with helpful tools and techniques—all aimed at aiding the process of "getting”.
Of course there’s another essential ingredient to the fundraising equation – the process of “giving”.
On the eve of the AFP Conference, a new – and free – weekly service that alerts fundraisers to new, large and/or "transformational" gifts was announced by NOZA – the company that scans the web and maintains the world’s largest database of charitable gifts.
NOZA’s Announced Gifts Alert is compiled weekly from the company’s daily scan of millions of web pages. Most of contributions are of the seven-figure variety, but the editors also include smaller gifts if they deem them as “transformational” or newsworthy.
For example, in the inaugural edition of the Announced Gifts Alert, you’ll find the ten organizations that were the recipients of President Obama’s $1.4 million Nobel Peace Prize award money.
Roger has been focusing lately (with more tomorrow) on “mission competition” and the necessity of being aware of which organizations’ donors – including your own — are supporting. So NOZA’s weekly Announced Gifts Alert is a great arrow to add to your quiver to monitor trends and competition.
You can sign up for the free email delivery of the Alert here. And you can also get the editors’ take on the weekly list by going to NOZA’s blog.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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