I want to alert you to four upcoming Webinars presented by DonorVoice that amplify key donorcentric topics we’ve covered frequently in The Agitator. 

Not only are they free, but far more importantly you’ll see how concepts like supporter journeys, donor experience,  behavioral science principles, donor commitment, and feedback are applied in practice.

The series kicks off tomorrow (Thursday, May 16)  with Nailing Supporter Journeys and Experience. Fun and informative, this session covers lessons learned across the sector and provides concrete ideas and examples you can put to work in your nonprofit.  If you want to learn the five best ways to deliver donor-centric journeys and discover why so many well-intentioned efforts fail you’ll want to register here.

Next up, on June 11^this Beyond the Nudge:Putting Deep Behavioral Science Insights to Work for You.   Lauren Merrill from Catholic Relief Services and Dr. Kiki Koutmeridou, DonorVoice’s chief behavioral scientist, will show how the application of behavioral science improves results.  Register here.

Is your donor newsletter adding value to your organization and your donors? Are your donor services really helping donors?  Are you failing to invest in a particularly lucrative donor segment?  On June 19^thyour find out that all these are answerable questions if you can measure the strength of your donor relationships and how their commitment is tied to their giving. DonorVoice will talk about studying your donors to get these key insights, how you can change to fit their donors’ identities and preferences, and the positive financial results other organizations have seen from the change. Just register here for Which Half of Your Marketing Spend is Wasted?

Sustaining donors are not only more valuable to your organization than one-off donors; they’re also more difficult to attract and retain.  Learn how commitment, donor identity, and satisfaction can help you build a sustaining donor journey few other nonprofits
can match.

On June 26^th, in How Donor Intelligence Can Retain Your Sustaining Donors the Canadian Red Cross will share how they are listening to donors from the point of acquisition on and using that intelligence to retain their sustaining donors and improve their processes. Register here.

See you at the webinars.  And please share this post with colleagues.

Roger