Fundraisers … Grade Your Website
I confess. I’m no techie. My sweet spot is more in analyzing data and issues.
So when it comes to websites, I focus on content and engagement yields.
I know little about what’s ‘behind the curtain’. I do know that I want my sites to be responsive-designed, to be fast loading, to reflect user-friendly best practices (especially when it comes to handling sign-ups and transactions), and be readily ‘findable’ by search engines.
So when I saw this pitch from Hubspot to run a website through their ‘Website Grader’, I was intrigued. I ran The Agitator through. Moments later we received a score of 74 … “This site is OK. Not too shabby.” Here’s the proof.
When I then read through their analysis of how the site could be improved, I confess I didn’t understand a lot of it. But it left me sufficiently impressed to pass the ‘Website Grader’ along to our web team … and I look forward to hearing what they have to say about the free critique.
Try the Hubspot ‘Website Grader’ yourself. And go a step further … test your website against the websites of a few of your ‘competitors’. That might be eye-opening!
Of course The Agitator doesn’t have any competitors, so I wouldn’t dream of doing that.
Tom
One response to “Fundraisers … Grade Your Website”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
Read Full Answer
I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
Read Full Answer
Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
Read Full Answer
Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
Read Full Answer
There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
Read Full Answer
I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
Read Full Answer
Be careful with this tool. It’s a bit misleading.
All websites don’t serve the same purpose. Some are purely built for generating leads, others for generating donations, and still others only for disseminating information.
This tool provides a hi-level analysis that is really designed to generate leads for Hubspot’s product (which isn’t really designed for most nonprofits but, rather, for private businesses).
Again, be careful. Don’t go running off into time-wasting directions as a result of your grade.