Fundraising Silver Bullet
It’s almost free to do and can raise a lot more money without asking for it more. That’s as close to silver bullet as one can get.
What’s the one thing that created this much lift? Asking for feedback about the online giving experience. That’s it. You get lift from those who give feedback plus those who don’t. The mere act of asking changes behavior.
The real “killer app” in this data?
The behavior data is six months after the single ask for feedback about their experience as a (non-financial) supporter.
And if you elect to be responsive to the feedback and apologize for a bad experience and build on a positive one (e.g., ask for a friend referral or to share their giving on social) you get even more lift.
What’s more, you’ll unearth systematic user experience pain points in the negative feedback data and you’ll get even more conversion lift by fixing those things.
Want to learn more about this case study and how to systematize user experience data in your online giving? Register for free here for our learning session.
Kevin
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One response to “Fundraising Silver Bullet”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Hi, I’ve tried to register by clicking the link below but just get a page telling me “You currently don’t have any products.”
I replied to your email address but got a bounceback saying it couldn’t be delivered.
Can you please help?
Many thanks
Mike