Getting Social Media Right
Sarah Spengler at the United Way of Greater Cleveland pointed The Agitator — and now you — to this helpful resource from The Bridgespan Group … Getting Social Media Right: A Short Guide for Nonprofit Organizations.
It’s organized around seven “C’s” …
- Cause — What is my organization’s mission, and can social media help me achieve it?
- Communication — What is the right role for social media in our overall communications efforts?
- Community — What groups of people might we reach (or create) through social media?
- Collaboration — How can we help our communities? How do our constituents want to be engaged?
- Costs — What is the real cost of making social media work for us?
- Capital — How can we use social media to raise money for our cause?
- Competition — Who is our competition in the social media space, and how can we differentiate our organization?
The Bridgespan guide offers insightful discussion of each issue, often with links to pertinent examples of the points raised.
Good resource. Thanks, Sarah.
Tom
Behavioral Science Q & A
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