Getting What They Deserve
Today two long-time friends Jerry Huntsinger and George Lizama will receive the highest awards given by the Direct Marketing Association of Washington, D.C. and the DMAW's Education Foundation.
Jerry, often referred to as the “Dean of Direct Mail Fundraising”, will receive the 2006 Sisk Award for Direct Marketing Vision. He joins the ranks of distinguished recipients including Lester Wunderman, Morris Dees, Bob Stone and Lillian Vernon.
I've both competed with Jerry and his agency Huntsinger & Jeffer, and after he sold H&J, worked along side him while he served as senior creative consultant for Craver, Mathews, Smith & Company.
Few people have done more to professionalize direct mail fundraising…to teach generations of talented copywriters…and to offer constructive criticism delivered with a gentle sense of humor on the non-profit sector. He continues his tradition as teacher, critic and provocateur as one of our Guest Agitators.
When the history of direct response fundraising is written there should certainly be a chapter devoted to George Lizama. A veteran of Craver, Mathews, Smith & Company, he went on to launch Production Solutions, a pioneering direct mail production and management firm.
A tireless volunteer, teacher and innovator George has given back to our craft far more than he's received. And he's done it with a degree of intensity, skill and enthusiasm that does us all proud.
That's why today he will receive the DMAW's 2006 Distinguished Achievement in Direct Marketing award. Previous recipients include Richard Viguerie, Hal Malchow, Guy Yolton, Kate Petranech, Roland Kuniholm, Ed and Clyde Sisk, Stephen Winchell, Liz Murphy and Patricia Silver.
With gratitude and congratulations to Jerry and George.
For more informantion on the Awards ceremony and the bios of George and Jerry visit the AFP/DMAW Conference website.
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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