Going For The Gold
No question about it: “Thank You” are the two most important – and probably the most ignored – words in fundraising.
Over the years, like some well-meaning mother imploring her 9 year-old to “write that thank-you note to Aunt Grace” The Agitator has probably been a bit too in loco parentis on the subject. But hey, it is important! As fundraiser Ken Burnett puts it, “Any fundraiser who doesn’t say “Thank you” to donors is a fool.”
And, since we’ve also been incessantly hammering home the importance of audio, video and new media communication, we’ve put together an incentive to help Agitator readers get “Thank you” to the top of their list.
Here’s what we’ve done.
- We’ve asked the Chair and Co-Founder of a company named GoldMail to give all Agitator readers access to FREE, privately branded accounts for this remarkable service. A service that makes it easy and quick to combine your voice with your content to create on-demand, rich-media messages and presentations.
- Not only can you easily create a ‘Thank You” message to your donors, but Gold Mail will also let you give your donors/members their own FREE GoldMail account, privately branded with your organization’s name, logo and with links to landing pages you create or links to a special section of your website.
David Simpson, the Co-Founder of Gold Mail prepared a message for our readers stating the free offer. Just click here to view and listen, and then feel free to email David directly if you have questions.
Veteran fundraiser Mal Warwick first brought Gold Mail to our attention with the promotion of his One World Futbol Project. Mal reports, as do others we’ve interviewed, far higher open and click through rates than standard email.
But, don’t take our word for it. Try it yourself; it’s free and easy.
And… please when you’ve created your “Thank You” message, please send us a copy at editors@agitator.net
Thank you!
Roger and Tom
P.S. Of course, The GoldMail technology isn’t limited to “Thank You’s” Here’s the link to the GoldMail Gallery to see what other uses it can be put to.
One response to “Going For The Gold”
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