Good Omen For Year-End Fundraising?
comScore has just released its estimate for 2011 year-end online retail shopping.
For the first 20 days of the November – December 2011 holiday season, $9.7 billion has been spent online, marking a 14% increase versus the corresponding days last year. comScore projects a 15% increase by the end of December.
If consumers’ purses and wallets are opening up in general e-commerce, that might auger well for online giving.
However, I should note that in the retail space comScore sees the growth coming at the expense of offline sales.
Raising once again … how much of rising online giving is substitution for other channels of donating versus ‘new’ money?
Stay tuned!
Tom
One response to “Good Omen For Year-End Fundraising?”
Behavioral Science Q & A
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Interesting point about online growth coming at expense of offline. There’s only so much wealth to go around. Sadly, we have to be everywhere these days. So, the same return costs us more in both time and money. This has troubled me for some time. We’re busier than ever, but no more productive.