Good Update On Mobile Giving
Mark Phillips at Bluefrog has done us a service with this update on mobile giving, with a UK slant.
He links to a presentation from JustGiving.com indicating that 20% of UK charities are using mobile fundraising in some fashion. JustGiving itself receives almost 24,000 visits a day from mobile devices, up 82% in 2011 alone (as of April).
Says Mark: “The UK’s Haiti moment occured with Comic Relief 2011, when over £15 million was raised through 4.3 million text donations.”
Mark also provides a link to this excellent report and toolkit from nfpSynergy on charities’ mobile use. It includes sections on the overall importance mobile phones have achieved in daily life; public attitudes about mobile giving and how charities are presently using mobiles in their work; the potential nfpSynergy sees for the channel; and barriers to greater use by charities. Plus eight case studies. Virtually all of this from a UK perspective.
This study found that 15% of UK mobile phone texters have made donations via texting. And 31% recall being asked to give via text … almost three times more than a year earlier.
Lots to think about here. Thanks for the pointer Mark.
Tom
One response to “Good Update On Mobile Giving”
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So mobile giving works in huge arenas or when your disaster is on CNN 24/7. Otherwise, at least as a presence in art museums, it seems to be a dismal failure – at least for now. I know: I’ve tried. And I know others with my job in Boston, Dallas, Pittsburgh, and other places who’ve also tried.
Would love to hear about successes that museums have had using the technology.
Keep the great info coming!