Grist Online Fundraising
Last week, I received an email fundraising pitch from Grist, the environmental e-magazine … A Beacon In The Smog.
I thought it was very well put together …
1. It used video (you know I like that!).
2. It’s style and tone was totally consistent with the Grist brand — used humor nicely.
3. Most importantly, the offer was clear and strong, including a match designed to encourage a substantial gift (monthly commitment of $10, or $120+ one-time gift would be matched).
4. The donation capture was straightforward, with a landing page that totally reinforced the appeal and offer.
5. Info for check writers was clearly displayed, again with a touch of humor.
6. A "quick action" prize drawing and additional premiums to support monthly gifts were offered.
Here’s what you see if you click to donate.
Well done, Grist. You deserve a raise! Or will a contribution do?
Tom
P.S. I’m convinced the video I saw last week is different from the one presented today. If that’s true, it suggests Grist smartly was testing alternative video pitches, and by today has selected the "winner." If that’s true, Grist … you get a double raise!
One response to “Grist Online Fundraising”
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Tom
I loved this video appeal from the Jewish Federation in Philadelphia.
It is simple and lovely, probably low budget. Would like to know the response they had to it?
http://www.jewishphilly.org/page.aspx?ID=204926
Best, Pat