Have You Watched An Online Video Today?
Sorry, but I'm probably going to badger you monthly from here on out with the latest stats on online video watching.
As I've written before, I think it is crucial for nonprofits to master this medium for conducting your fundraising, advocacy and educational efforts.
According to comScore (all stats for US internet users, July 2007):
- Over 133 million Americans watched online video in July — or 74% of US internet users.
- They watched more than 9 billion videos, 27% of them on Google sites (which includes YouTube).
- More than one-in-three (37%) US internet users viewed video on YouTube.
- Online viewers watched an average of more than 3 hours of online video during the month, with an average video duration of 2.7 minutes.
- The average viewer consumed 68 videos, or more than two per day.
Every nonprofit can get in this game, not just the biggies. Do you have a videographer on your staff? I'll bet you do … it's just not their day job! Tap their creativity.
The Agitator would love to see what you're doing … especially the low-budget stuff.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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