Help Us Help You
Agitator readers who are not subscribers to our email feed will not have received the following invitation from Roger earlier this week …
Dear Agitator Reader:
I’m writing to personally invite you to participate in The Agitator’s ‘Fundraising Plans for 2010’ online survey.
Hopefully, we are beginning to emerge from recession, and Tom and I would like to devote more of The Agitator’s “mind share” to helping fundraisers re-energize their fundraising efforts in 2010. To that end, we’d like to collect some information on your plans for the coming year.
Our survey is brief, and concludes with an open-ended question asking simply: What is the single biggest challenge your fundraising program faces in 2010? Your answer to that and our other five questions will help us shape our editorial focus for the next several months.
In short, please complete our “Fundraising Plans for 2010” survey and help us assist you. You can take the survey here.
Many thanks for reading The Agitator … and thanks for your help with this project.
Roger
Note: We will begin reporting the results in a series of posts next week, so we’ll close off the survey as of Monday the 16th at noon. We hope you’ll participate.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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