Honor Your Heroes!
Your donors and volunteers, that is.
It doesn’t need to be as slick as this video from Charity:Water. It’s as easy as this simple video by CentroNia in Washington, DC.
No frills. Engaging. Shows those benefiting while celebrating the donors & volunteers who make it happen. And provides an appealing glimpse of the CentroNia staff team.
Most nonprofits have asked and asked and asked and asked again over the past 6 weeks.
I hope you’ve remembered to say ‘thank you’ as well.
CentroNia, well done!
Tom
3 responses to “Honor Your Heroes!”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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…And coincidentally, I just received a thank you today from the Cornell Lab of Ornithology. imho, these guys are getting it right — from acquisition to retention. I will be giving again this year. http://www.youtube.com/watch?v=myuNrP8ETSE
They video was hard to follow—shot changes were way TOO FAST. Slow it down, even if you have fewer shots.
I’m a big fan of video, but this was too difficult to comprehend due to above.
My comments were referring to Charity Water only.