How Are Your Email Appeals Accessed?
Sorry, no advice today!
A question instead.
I’ve just been reading a variety of articles (examples here and here) about improving email performance in the commercial space. Apart from the usual advice about subject lines, timing, length, testing etc, the real rising issue involves the steadily increasing likelihood that your email message is being read on a mobile device … with a variety of drawbacks (from small screen, unless it’s a pad, to the distracted environment the reader is probably in).
I’m wondering what this means for The Agitator’s email feed. How many of you guys are following The Agitator via mobile device? As best I can tell at first glance (I’m now inquiring), Feedblitz can’t report that. I can see that 10% of our subscribers are following via Twitter (only 3% are using an RSS feed), and I presume most of those are using a mobile when they do. [Interestingly, 11% visit our website using a mobile device … 84% of those using an iPhone or iPad.]
But I can’t get similar stats on the email feed.
So I don’t know how concerned I should be — or not — about the reader-friendliness of The Agitator to mobile readers.
For us, it’s just a matter of trying to provide a better service.
But to digital fundraisers, mastering mobile will have bigger and bigger financial consequences.
Do any of our readers have a sense of what percentage of your email feeds are being viewed via mobile device? And what are you doing about it?
Tom
P.S. One of these articles instructs that 4 lines of body copy — yes, four — represents best practice! Any fundraisers out there following that rule?!
5 responses to “How Are Your Email Appeals Accessed?”
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Hi,
I read most of the Agitator’s articles on my Android phone. Both reading the e-mail directly (Gmail) as well as via the title link work perfectly.
Rgds, Paul
Hi Tom – reading your e-mail on my BlackBerry this morning, but normally do so on my PC when I get to the office. There are some e-mails I get that just don’t work on the mobile, but I just mark these as unread and read later, unless of course I make a decision that it’s not worth it and I delete unread… That’s never yours though š
Thanks for the service,
Warm regards, Simon
91.367% of the time I read your daily email on my iPhone . . .
Jay
Hi Tom,
I read most Agitator articles on my I-Phone. Debbi
I read The Agitator on either my Blackberry or my laptop…depends on where I’m at. I find your articles easy to read on my BB…due to length and not a lot of elements that don’t display properly. I can’t say that about many of the other blogs and articles to which I subscribe. Carmen