How Does Your Donor Behavior Compare To Canada?
An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud. The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works. Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research.
The basic giving profile … [click any chart to enlarge]
And here’s where Canadians give …
And the following chart underscores the big question about direct mail … will younger donors, who presently use the channel less, ultimately ‘mature’ into the medium?
And finally, here’s the profile for online giving …
If you’re a Canadian fundraiser, this study is ‘must read’. For our other readers, interesting benchmarking research.
Tom
P.S. The findings are based upon an onlne survey of 809 Canadian donors, excluding Quebec.
2 responses to “How Does Your Donor Behavior Compare To Canada?”
Behavioral Science Q & A
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Interesting. Thank you! Curious how this relates to American donors.
Love this article. Its a powerful argument for charities to have decent websites!