How To Make An Online Video
On a day when ComScore is reporting Americans watched 12 billion online videos in May, up 45% over the previous year, Marketing Sherpa offers this superb post on how to make low-budget online videos. Everything from planning and creative issues to equipment to editing software. I printed it out myself!
But you must read by July 15!
142 million American internet users watched on average 85 videos in the month … that’s 74% of all US internet users. The average video was 2.7 miinutes. YouTube accounted for 34% of all views.
Is your nonprofit there yet?!
Tom
One response to “How To Make An Online Video”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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A number of nonprofits are finding that web video marketing campaigns are a great way to engage their audiences in a range of activities including donations, advocacy and leadership, and general communications.
Case studies about successful nonprofit web video marketing campaigns can be found at http://www.flimp.net/usesandexamples.php.
Nonprofit communicators interested in learning more about web video marketing can access articles, white papers, and campaign examples at http://www.webvideomarketing.org.
Online video is a practical and powerful way to engage an audience.