Make no mistake. The current F2F model is greatly flawed — and in some places horribly broken.

Where once the approach of street fundraisers was eagerly received by the public, today’s solicitors are often tagged ‘chuggers’ and public acceptance is on par with that generally accorded muggers.

It doesn’t have to be that way. It’s time to re-set, re-boot and re-imagine this once vaunted channel of acquisition.

That’s why The Agitator along with DonorVoice and SOFII will host a free webinar, How To Manage the Donor Experience to Reduce F2F Attrition in the First 90 Days.

The session, chock full of ‘how to’ and tactical specifics backed up by case data, will get underway on April 12^th at 9:30 a.m. Eastern, 2:30 p.m. in the UK and 3:30 p.m. CET. Registration is free, but limited– so sign up now.

We’ll take you to the mountaintop and remind you what truly is possible. And, we’ll descend into the weeds with specific advice on how to immediately identify who among new signups will cancel their direct debits … 90 days before it happens … and how to re-do fundraiser-training to reduce the churn rate before it even happens.

Leading the charge is Ken Burnett, master relationship fundraiser and founder of SOFII, Kevin Schulman, founder and CEO of DonorVoice, and Dr. Kiki Koutemeridou, Behavioral Science Strategist at DonorVoice. Roger will provide color commentary and pepper the presenters with questions to make certain you get maximum value from the session.

This is far more than a ‘nuts and bolts’ webinar (although there will be plenty of ‘how to’ detail). In addition we’ll share the changes in mindset required to re-invigorate and restore F2F.

Back to the nuts and bolts — or meat and potatoes or bangers and mash — details. The session will cover:

• How to measure the quality of the street fundraising experience (from the donor’s perspective);
• How to do this within your existing process for F2F acquisition;
• How to measure the loyalty of those signing up;
• Data showing this loyalty measure (Commitment Score™) is a near perfect predictor of 30 day retention;
• Data showing that the Commitment Score™ combined with the quality of street fundraising experience measure are very good predictors of 90-day retention … and far better than the specific campaign message;
• How to redefine what a quality street fundraiser is and the training to go with it;
• How to aggregate donor open-end comments and feedback to identify global fixes or improvement areas in your F2F process.

The reason we’re asking you to reserve 90 minutes in your schedule is that if all of the above wasn’t enough, we’ll present a ‘can’t miss, lightening round of free, use-them-now–at-virtually no cost techniques based on decision science.

You’ll learn why people do what they do (when they themselves don’t know why) from DonorVoice’s resident expert and newest team member, Dr. Kiki Koutemeridou, Behavioral Science Strategist.

BONUS! We’ll even tell you what slogan should appear on your fundraising teams’ t-shirts to raise more money.

All you need to do right now is click here to register

BUT…don’t wait or you’ll miss out.

Roger

P.S. Although seating is quite limited Agitator Subscribers are guaranteed a seat.