How To Say ‘Thank You’
Rory Green, FundraiserGrrl, has done all of us a big favor by sharing some findings regarding donor ‘thank you’s’, with two great examples of doing it right.
By now, you’ve heard plenty of stats regarding the importance of timely and personal ‘thank you’s’. But the stat that stuck out for Rory was this: only 47% of charities in the review she conducted give a specific example of how the donor’s gift would be used. C’mon folks, that’s as elementary as it gets!
But it’s her examples I want to share with you …
Here’s a superb video ‘thank you’ from Covenant House Toronto.
And here, from the Vancouver Orphan Kitten Rescue Association, is a delightful ‘thank you’ letter from Mr. Bungo!
You can read more here.
I’d be feeling pretty darn good about having contributed to either of these two charities … and ready to give again.
How about you? Good enough for that all-important second gift?
Tom
P.S. Put your ‘thank you’ letter to the test!
2 responses to “How To Say ‘Thank You’”
Behavioral Science Q & A
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Tom,
The Covenant House video is stunning!
Thanks!!
Great post! Both pretty powerful thank you’s. One cannot help but feel good about their giving after watching/reading those. Thanks for sharing!