How Trustworthy Are You?
Nothing much gets done when trust is absent. Certainly no fundraising.
So how trustworthy are you?
Here’s a self-evaluation survey concocted by Charles Green, co-author of The Trusted Advisor, and a blogger on the role of trust in marketing, sales and business in general. If you take the quiz you’ll find your trustworthiness ranked against other respondents, and get some advice from Mr. Green on shoring up the weak links in your "trust equation."
It would be interesting to see a "trust quotient" developed for institutions!
Any perfect 15’s out there?
Tom
2 responses to “How Trustworthy Are You?”
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Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Wow. Thanks so much for the link. Brutally accurate. I won’t say what I got, but I would say that this is a real challenge to the mind and the heart. And it only works if the individual is painfully honest in taking the test. I look forward to coming back in a few months after I’ve worked on my weak spots to see where I stand.
Ouch. I guess I was trustworthy enough to tell the truth about myself. deb