How Would Nonprofits Rate?
The Agitator caused a stir awhile back when we reported that not all nonprofits enjoyed particularly high levels of commitment … a critical attitude our colleagues at DonorVoice actually measured for fifty nonprofits and charities in a national survey.
Now I notice that Harris Interactive has just released a survey of how Americans rate 22 industries in terms of whether they are perceived to do a good job or a bad job of serving their consumers.
In only seven industries did ‘good job’ minus ‘bad job’ yield 50% or more:
- Supermarkets +80
- Online search engines +74
- Hospitals +66
- Computer hardware companies +61
- Computer software companies +55
- Online retailers +54
- Internet service providers +50
Four industries yielded negative ratings:
- Health insurance companies -9
- Managed care companies -13
- Tobacco companies -21
- Oil companies -31
Given all the buzz over social media, I was a bit surprised that online social media sites only scored +30.
Where do you think nonprofits or charities would have fit in?
Hmmm … maybe something for DonorVoice to investigate?!
Tom
2 responses to “How Would Nonprofits Rate?”
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Very intriguing idea. I’d love to see donors (i.e., people who give to charity as opposed to those who never give) rate nonprofits — by name rather than as an entire category. It would be fascinating to then track fundraising results for those charities against ratings of “good job” or “bad job.”
I really appreciate how low tobacco companies scored.