Idle Hands Are The Devil’s Playground
It’s not exactly like we were sitting around wondering what to do with our free time (other than reading Chaucer), but when the request came from our colleagues over at DonorTrends to contribute to their new blog named Fundraising Action, we leaped at the opportunity.
We thought about the economy of merging the two blogs together, but decided against that for two reasons: 1) The Agitator has a distinct and special group of readers and a community we don’t want to disturb; and, 2) there is a crying need for more specific “how to” tools, techniques and best practices that the wider DonorTrends Team and its network of partners can bring to the party.
We hope you and other Agitator readers will take the opportunity to double-dip and sign up to also receive Fundraising Action in your email each morning.
The goal of Fundraising Action is to provide free, actionable advice on topics such as donor retention…mid-level donors…monthly sustainers…acquisition…predictive modeling…testing…donor and activist identification…and multi-channel integration.
So take a minute and sign up to receive your free copy of Fundraising Action in your email box beginning tomorrow.
Roger and Tom
2 responses to “Idle Hands Are The Devil’s Playground”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Mickel thanks for to ye bouthe for alle gode advise and for the openynge of myne eyen!
Roger and Tom,
Fantastic “gift” to the nonprofit sector! Thanks!