If This Doesn’t Inspire You …
Rachel had a 9th birthday goal of raising $300 for Charity:Water, and was using her Causes fundraising page to do so.
She had raised $220 by her birthday. But then she was killed in an auto accident. Her family reopened her campaign page so that people could honor her with donations.
And honor her they have.
Her campaign has now raised $734,095 from 20,876 donors!
One of the donations was for $2.57 and included this message:
“I cannot do more than this right now, but I will do more when I can. We all love you very much, Rachel. You have touched so many hearts.”
Wow!
Tom
3 responses to “If This Doesn’t Inspire You …”
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Inspired? Yes and no. I think it’s great that $734K has been raised for a wonderful cause. But, as we see so often, it took a disaster – a young girls death in this case – to generate all those dollars. The cause was just as important when Rachel was alive and she didn’t even reach her goal (and was probably disappointed). Just think about how much better a world we’d live in if we addressed problems before they became crises and if we didn’t wait for a tragedy to demonstrate our caring nature.
What a sad but sweet story. Does anyone know how people found out about this Cause to get such an overwhelming response? Was it blogged somewhere?
I actually saw the piece featured on NBC News but I’m not sure if that is AFTER they had raised all those additional donations.