If You’re Going To Use TV Spots …

October 15, 2007      Admin

If you're going to the expense of producing and placing TV spots, make sure they hit your audience right between the eyes … as in these spots from Save Darfur, and this one from Families USA.

TV is first and foremost a vehicle for tapping emotions.

Fail to do that, and your message or facts will never register.

Tom

P.S. Thanks to The Rowan Report for the Darfur tip.