In Search of the Silver Bullet
Over the weekend I worked on the ‘Top 10 Bad Practices’ section of a book I’m writing.
Because this is the season when many groups are putting out or reviewing Requests for Proposal (RFPs), I thought I’d share some of my notes — and a special video — with you in case you’re on either the giving or receiving end of the RFP process.
Long-time Agitator readers know how I feel about The Dangers of RFPs.
- “Almost never — and I’ve been watching this self-destructive behavior for years — will a new consultant or agency come in and actually improve results.
- “Almost never will there be anything but disruption.
- “Almost never will there be anything more than the loss of institutional memory.
- “Almost never will the most valuable element you have going — continuity — be, well, continued.
- “Almost never will you make up for the time lost and the demoralization you’ve created fooling around with all this stuff.”
Many fundraising veterans share my opinion. Earlier this year, in response to my post on Lazy Fundraisers, Kathy Swayze of Impact Communications added her thoughts on the RFP experience:
“What about the ‘laziness’ of letting your CFO tell you that you have to put your program out to RFP every three years even though your current consultant is helping you exceed expectations in retention and revenue?
“Don’t be lazy. Make the case for why an additional RFP process will waste your time and tons of other people’s time. Show them the hard numbers of how much better a new agency would have to do in order to make the hours invested in a transition process pay off.”
But, no matter how many warnings, or how many dire examples you can bet that somewhere today out in nonprofit land there’s a new CEO, a new VP for fundraising and marketing who is absolutely certain the answer to a brighter future lies in putting out an RFP.
And so the PowerPoint Meisters will crank up their templates. Hundreds of hours and tens of thousands of dollars will be spent conjuring up silver bullets and magic promises for the new client. Disruption will ensue as the deck chairs are rearranged to make way for the new consultant or agency. Then … a couple of years after the incumbent consultant or agency has been thrown out and when the real results of the victorious agency no longer look so silvery or magical, amnesia will again set in and the process will begin anew.
I probably wouldn’t be as adamantly negative about the process if most organizations were clear and realistic about their needs and objectives when they prepare the RFP.
Sadly, most are not. Instead the requests too often reflect unrealistic thinking and expectations. The fundraising equivalent of ‘we’d like you to draw four red parallel lines that intersect’. Or, ‘please submit a proposal showing how you’ll draw a straight line in the shape of a cat’.
Rather than continue this rant I commend the video below to you. We’ve shared it before, but it’s too good to languish in our archives. I’ll let it do the talking.
Not only will you find Lauris Beinerts’ The Expert hilarious, it’ll help prepare you for the wave of agency presentations that follow on the heels of most RFPs.
What’s your take on the RFP process?
Roger
Roger,
Thank you for this one! When we see “RFP Request), we say “No thank you!”
Thanks for the shout out Roger. We’ve all had our share of “7 red lines” discussions over the years. Here’s to getting older and wiser and more confident saying “Absolutely Not”.
Cheers,
Kathy
To do a really good response to a RFP is about $10,000-$20,000 worth of work – for free, whether or not you win (unless you then charge a bomb for your work). Is that fair? I’d rather work with people who already know what we can do and enjoy a collaborative way of working.