Infographics For Nonprofits
I’ve been on a bit of an infographic binge this week, but I’ve saved my best for last — The Ultimate Guide to Infographics for Nonprofits.
First, however, I can’t resist passing along a few more infographics Agitator readers have brought to my attention …
From Grizzard … The Digital Space and Its Relevance for Fundraising
From Mobile Cause … Giving On the Go
From Mobile Cause … Get Planning for Giving Tuesday 2015
From Mobile Cause … Facebook Fundraising Infographic
From MarketingProfs … What You Need to Know About the Always-On Consumer
Had enough?! You might not want the services or products these folks are offering, but if you browse these infographics I think you’ll see some excellent examples of how to present data.
Listen folks, we’re suffering from information overload … and it’s only going to get worse. Figure out how to convey your messages in understandable graphics, images and symbols … or get left behind.
Need an excellent primer?
Try The Ultimate Guide to Infographics for Nonprofits from Visme.
Tom
Behavioral Science Q & A
Integrating an individual giving appeal with other communications from a charity can have both positive and negative effects, and the outcome largely depends on how it’s executed. Advantages of Integration Brand Consistency: Maintaining a consistent appearance and messaging across all communications can reinforce the org’s brand identity and strengthen brand recognition and trust among your […]
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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Interesting question. I had a quick look at the testing done on this topic. On the positive side, in all cases, over half of donors decide to cover the fee. In some cases, it goes as high as 65%. Not a negligible percentage at all. Here’s another test from iRaiser showing consistent results (see point […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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