Today we’re adding TrueAppend  to The Agitator Toolbox. This easy-to-use tool enables you to go online and quickly—and without charge – get a demographic overview of your donor database.

In a matter of minutes, you’ll receive charts and graphs identifying key characteristics of your donors.  Attributes like Age, Net worth, and Income.  Lifestyle markers like marital status, presence of children, home ownership and political party.

As an Agitator reader, you can go online and get your organization’s TrueAppend Report (check out a sample here) absolutely free.

Then…if you want to append information specific to your donors –for example age, income or some other attribute—you simply purchase only those attributes you need for the low cost of $10 per thousand records matched.  No minimums. No contracts. See before you buy; buy only what you need.

TrueAppend  was developed in the lab of our partners at TrueGivers  as part of The Agitator’s  Data Liberation Crusade.    The goal of this effort is to make actionable fundraising data easily available at a fraction of the cost charged by conventional data vendors. You’ll recall that in May we added  TrueNCOA which enables organizations –regardless of file size—to update donors’ addresses for a flat fee of just $20. It’s proven to be a big hit –and help—to Agitator readers.

We plan to add an additional data tool each week to the Toolbox.  Coming soon: Geocoding and mapping…deceased donor tracking… donor profiling and wealth screening. All created with the same goal in mind:  Quality data you can see before you buy and the ability to buy only what you need with no minimums and no contracts.

It’s been my experience that organizations spend far too much time searching around trying to acquire data, only then to be faced with high costs and the requirement to purchase data they may not even be able to use. TrueAppend breaks that wasteful mold.

Now fundraisers, analysts and researchers can simply cut to the chase, go online and quickly download only what they need.

Here’s what you do with TrueAppend in minutes.

• Match your list against demographics data
• Prepare attribute-level match rates to support your own analysis and segmentation projects
• Conduct free attribute-level analysis to understand the Age, Net worth, and Income distribution of your constituency
• Identify lifestyle markers like marital status, presence of children, and home ownership
• Seek cultural understanding through heritage and religion data
• Create demographic profiles using your new data, or enhance your existing profiles

U.S. Agitator  readers can sign up for free at TrueAppend.com, where you’ll find all the details about putting it to work for your organization or your clients.

Their website also has helpful links, like their Frequently Asked Questions section, as well as a video demonstration for Getting Started with TrueAppend.

To get started, simply register for free at TrueAppend.com or contact their friendly team of technologists, product managers, and client services folks at support@trueappend.com.

Just tell ‘em you’re an Agitator reader.  They’re standing by to help you.

Roger