Is Not. Is.
This post is not a plug for Visme, although Visme does have a cool, user-friendly tool for creating infographics.
However, it is a plug for infographics … and better data visualization in general by nonprofits.
Every fundraising communication is fighting — desperately — for attention. Anything you do visually — photo, infographic, video — can help you win the battle for eyeballs and attention span.
Factoids from Visme: 90% of all information transmitted to our brains. People remember 80% of what they see, only 20% of what they read.
Here’s one illustration from Visme featuring organizations like ALS, UN Peacekeeping and, in more detail (with a video), Americans for the Arts.
Other case studies on their website.
Worth a browse. Get inspired!
Tom
One response to “Is Not. Is.”
Behavioral Science Q & A
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I’m not aware of any in-market tests specifically comparing recurring vs. gift frequency language. I suspect the answer might not be the same with all gift frequencies, nor with all people. It sounds like a great opportunity for you to test and find out what works for your audience. Based on the literature, here’s a couple […]
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Based on what we know from existing data, those renewal notices can actually be pretty effective in getting people to donate. They tap into our psychology – creating a sense of urgency, reminding us of past support, and using personalization to make the message hit home. They’re playing on our natural tendencies to feel obligated […]
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There’s just one thing to consider when designing a supporter journey: the supporter. More specifically, you need to take into account: Who the supporter is i.e. their identity, which is the reason they support this cause, and their personality, which describes the way they “see” and process the world. These will determine the kind of […]
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I’m not an expert in this but a quick search surfaced this article on the effect of tax reforms on 2019’s charitable giving. The researchers didn’t find a reduction. Actually, they observed an “increase in charitable contributions in 2019, even with the lower tax rates and the dramatically smaller number of taxpayers who itemize their […]
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Tom,
As a writer, I am loath to admit that people don’t read every word of my poignant prose.
Do I use photos and infographics to help tell my clients’ stories? You bet!
However, for smaller organizations with limited design dollars, having them created can be a budget-breaker.
Readers can find several free or low-cost options by searching “create infographics”.